The St. Petersburg Tribune, a Pinellas County edition of The Tampa Tribune, debuted Sunday, Jan. 6.
With a Pinellas-based news staff, the Tribune's newest edition will publish seven days a week and provide a robust local news report, exciting sports coverage, columns and opinion pages that offer a fresh perspective on local issues.
"Our recently announced private local ownership provides us an opportunity to invest in ways that are specifically focused on the needs of our communities, readers and business partners,'' Tribune Publisher William Barker said. "Therefore, I couldn't be more excited to announce our added investment in reporting and photography resources dedicated to key communities in Pinellas.''
The Tribune's new edition also will bolster coverage on TBO.com, the top news site in the Tampa Bay market, through a new Pinellas channel.
"This more clearly demonstrates our belief that every town and local community deserves to have its own news coverage, focused on its unique characteristics and needs,'' Barker said. "The Tribune and our family of brands are dedicated to being our community's first choice for local information not found anywhere else, while helping those very communities and local businesses thrive.''
The Tribune plans to expand circulation and advertising in Pinellas.
The Pinellas news team will cover everything from local government to tourism, education, public safety and entertainment. Its efforts will be augmented by journalists in Tampa, who already cover issues in Pinellas.
"For several years, Pinellas County readers have asked us to provide them with a community-focused, unbiased source for local news,'' Managing Editor Ken Koehn said. "I'm ecstatic that our new owners listened and committed to investing in Pinellas coverage. We plan to bring Pinellas readers the same brand of quality journalism our Tampa readers have enjoyed for more than a century.''
The Tribune is offering reduced subscription rates to help introduce The St. Petersburg Tribune. For information, call 1-800-282-5588.
Expanded neighborhood coverage in Hillsborough
The St. Petersburg initiative is part of a broader effort by the newspaper to grow online and print readership on both sides of the bay.
"Our goal is to be more local, more relevant, to readers and advertisers, not just in our hometown of Tampa, but also in the surrounding communities we serve - in Brandon and Plant City, in Pasco and Pinellas,'' Barker said.
Tribune leaders have upped the company's investment in locally focused neighborhood editions, including the long-established brands of the Brandon News, Plant City Courier, Carrollwood News and South Tampa News, among others.
And later this month, the Tribune will introduce "Neighbors'' sections serving three areas of Hillsborough County - north Hillsborough, east and south Hillsborough, and the city of Tampa. These twice-a-week sections will complement the existing five-day-a-week Pasco Tribune.