Quartz — Atlantic Media’s business news startup, set to take flight later this month — may be bursting into the marketplace at a gem of a time.

Tepid growth is taking hold in the U.S., with second recession worries ebbing; Europe appears headed for a “soft landing.” The business sector is, anxiously, mending. If you want to launch a new news site, 2012 is a far cry from 2002, or even 2009.

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