media ad spending in the US this year will see its largest increase in a
decade, according to new figures from eMarketer. On the strength of
gains in mobile and TV advertising, total ad investments will jump 5.3%
to reach $180.12 billion, achieving 5% growth for the first time since
2004, when ad spending increased 6.7%.
will lead this year’s rise in total media ad spending in the US, and
advertisers will spend 83.0% more on tablets and smartphones than they
did in 2013—an increase of $8.04 billion.