“The Washington Post is an example of the quality journalism we seek to amplify and whose model we are determined to sustain,” said Watchup CEO Adriano Farano. “The Post’s trustworthy journalism coupled with its latest, outstanding video efforts align with Watchup’s mission to reinvent the video news experience for emerging screens and deliver a multi-channel personalized newscast to people in need of quality information in video format.”
The partnership combines The Washington Post’s award-winning content with Watchup’s user-friendly design for an unparalleled multimedia news experience. Watchup users can expect PostTV content in their newscast, as well as Post Sports Live content.
“What’s really important to us is telling interesting, compelling stories that matter to people,” said Senior Editor of Video, Andrew Pergam. “We are looking forward to incorporating our video content into Watchup’s innovative product and interface.”
The Washington Post launched its video initiative last summer and expanded its in-house production studio in January of this year. Average monthly video starts for political videos produced by PostTV grew 128 percent in the second half of the year after the PostTV launch.