Let’s say you were to construct the ideal business publisher from
scratch. It would have a strong tech platform that doesn’t slow down
because of too many users or ads. It would foster direct connections. It
would also have writers who were the most influential people in their
industries. It would be digitally native. And it wouldn’t be overly
reliant on ads.
Now look at LinkedIn. Back to the ideal business publisher. Now back to LinkedIn.
Over the last four months, LinkedIn, always living in the shadow of
the sexier social platforms, has quietly built out a publishing