By: Toni McQuilken
Layar, a leading augmented reality and interactive print platform, has seen continued growth in the adoption of its interactive print technology among publishers and marketers, producing tangible and unprecedented results.
Following the launch of the self-service Layar Creator in June of last year, Layar has seen promising month-over-month growth. Over 55,000 publishers currently use the do-it-yourself platform to add interactive digital content to printed pages. More than 200,000 interactive pages have already been published.
End-users are engaging with Layar as well. The Layar App continues to see more than 1 million downloads each month, and campaign engagement has reached as high as 45 percent among readers. Of those that use Layar to scan a print page, an astonishing 87 percent interact with the content on that page.
These figures allow Layar to draw several conclusions about today’s AR market:
Users are eager to experience AR with the high number of downloads of the Layar App.
High click-through rates suggest customers that experience AR will interact with it on a much deeper level than with other mediums.
The United States is hungry for AR with over 7 million downloads of the Layar App and the partnering of several large publishing houses with Layar.
While many are wowed by flashy 3D experiences, the simplicity of buttons and videos in interactive print has proven to be very successful at providing tangible results.
“The market for AR and interactive print has really begun to develop itself, and it is clear that Layar is fueling the ecosystem at the vanguard of this development,” said Layar CEO Quintin Schevernels. “In the next 12 to 18 months, we expect to see further acceleration in the amount of magazines, newspapers, brands and industries embracing AR and making it a part of their content and marketing strategies. With our technology, products, knowledge and expertise, we believe that we will play a crucial role in this growth.”
Based on the company’s insights Layar simultaneously launched a completely redesigned and rebranded app, logo and Web site. The redesigned Layar App now features a sleek design and new features that make the user experience easier and more friendly. With the new Recent Content feature, users can revisit a list of previously viewed AR content whenever they want.
The new Layar logo, which does away with the previous logo’s cloud design, is cleaner and more recognizable. And a completely redesigned and rethought Web site completes the launch, creating a one-stop portal for information on augmented reality, interactive print and Layar.