Features
Bill Masterson Jr., Times of Northwest Indiana publisher and Lee Enterprises vice president of publishing.
With the increasing focus on digital, it’s critical for news outlets to refine their search engine optimization strategies to draw the most readership and lure potential advertisers.
Among the failures, there are success stories that point to developing trends and the best strategies to build and sustain a profitable local news site.
Newspaper printers and publishers can see, touch, and explore the equipment, products, and services important to them at Graph Expo this month.
As the industry shifts from circulation and readership to page views and click-throughs, publishers and advertisers are paying more attention to website data such as ad impressions and unique visitors.
While content is still king at most newspapers, publishers faced with tight budgets, shrinking newsrooms, and scarce resources find themselves turning to third-party vendors to meet reader demand for specialized niche content.
Digital concept presented by Swiss Post Solutions offers customized news content. Create it online; read it in print the next day. It sounds good on paper, but …
Digital editions have emerged as a key strategy among newspapers seeking to distribute content across new platforms and sell more advertising.
With print dollars still translating to digital dimes, publishers need all the help they can get when it comes to building, selling, and placing ads that deliver and keep clients coming back.
Before back-to-school promos start up, now is the (down)time for pressroom equipment maintenance and retrofit upgrades to give web presses a second life.
Michael Koretzky's 'twisted J-ed' programs give journalism students a taste of what really matters.
Newspaper Association of America’s 2011 Tony Mineart Merchandiser of the Year awards honor collaborative efforts between retailers and their community newspapers.
French contract printer Rivet Presse Edition is seeing success with the integrated solution from manroland web systems and Océ.
Newsosaur: How Publishers Can Win at Mobile Commerce