Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals.
The chief executive officer of The Paper, a slick new state-funded Chinese media site at thepaper.cn, launched his venture in a most unusual fashion: with a nostalgic confessional about a drunken night during his senior year in college in 1990.
It's been sparked by the great increase in quality.
As modern media outlets struggle with the uncertainty of journalism’s future, they should keep a close eye on social entrepreneurs who are pioneering new media models by reimagining the roles of the audience, the journalist, and the media enterprise.
WASHINGTON, D.C. -- Most Russians have been following the news about Ukraine and Crimea over the past few months, with nearly nine in 10 paying attention before Malaysia Airlines Flight 17 was shot down last week in Ukraine.
Among its many virtues and drawbacks, social media may be one of the most effective tools ever invented to assist journalists in harming their careers.
The much-admired Supreme Court Justice Hugo Black may be rolling in his grave at the prospect of a merger between 21st Century Fox and Time Warner Inc., which would reduce control of the major Hollywood studios to five owners, from six, and major television producers to four, from five.
Left-leaning Russian publication Novaya Gazeta Russia (New Gazette Russia) made it very clear how they felt about Russia's involvement in the MH17 disaster.
Iran acknowledged the arrest of Washington Post correspondent Jason Rezaian, Ernesto Londoño and William Branigi reported in The Post Friday.
Data from what is the best composite view yet of Madison Avenue’s media-buying behavior reveals that a slowdown in demand during the second quarter may be stalling the expansion of the U.S. advertising economy. The data, released this week by Standard Media Index, is based on actual media buys made by five of the six agency holding companies, and is estimated to represent about 75% of Madison Avenue’s buying power.
Publishers may be having a love affair with sponsored content, but what about their readers? Three recent studies provide new insights into how readers perceive the native ads that publishers are so enamored of. Turns out, it’s a bit of a mixed bag.
Facebook’s recent changes to its news feed algorithm have decreased organic reach for brands and, at the same time, increased reach for editorial operations. But for whatever reason, the social network has not treated native ads as advertising so far. The result: a de facto loophole that brands and publishers have both exploited.
A US newspaper editor who was fired after making homophobic statements is now suing his former employer by claiming he was a victim of religious discrimination.