As part of a developing digital strategy, Bloomberg L.P. has talked to the prominent political journalists John Heilemann and Mark Halperin about launching a new politics offering, sources tell Capital.

Justin B. Smith, who was named C.E.O. of Bloomberg Media Group last fall after a long stint at Atlantic Media, recently concluded a review of the company's consumer media division and has said that he wants to build out "a portfolio of new digital assets" that attracts audiences beyond the subscribers who pay hefty fees for Bloomberg's financial information and news-service terminals.

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