As modern media outlets struggle with the uncertainty of journalism’s future, they should keep a close eye on social entrepreneurs who are pioneering new media models by reimagining the roles of the audience, the journalist, and the media enterprise.

These leaders are responding to a reality in which citizen journalism is a new norm and nearly 3 to 4 billion people are online, by embracing change and the collapse of hierarchies to make room for a flatter, more decentralized society. Social entrepreneurs set an example of how to re-organize for this change, setting up hybrid teams that bring together actors, audiences, and marginalized groups to find solutions. This shift competes with existing models of top-down information sharing and traditional media consumption models that can provide light to an industry undergoing many challenges.

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