You have to give it to John Paton: The man has a way with names and very public baptisms.

He started with Digital First Media, the newspaper company rechristened under his direction as CEO. Then came Thunderdome, the name bestowed on the company’s downtown New York offices and the central digital nervous system for its 75 daily newspapers. Last week, he tipped the latest, “Project Unbolt,” DFM’s initiative to pry the processes of newsgathering and publishing away from print-logged thinking once and for all.

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