CNN recently named Samantha Barry as its new head of social news. Starting in September, the Irish-born Barry will be in charge of coordinating CNN’s massive social presence across its various shows and making social a priority of the network’s newsgathering. She’ll also be working to expand CNN iReport, its user-generated news channel.

She chatted with Digiday about clickbait, keeping surfers’ attention longer, and what she has learned from Anthony Bourdain.

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