A local newspaper is under fire for appearing to label models who would be performing at a private lingerie fashion show as "sluts."

The Carmel Pine Cone, a free publication for affluent Carmel-by-the-Sea in California, sparked outrage by printing the offensive word above a picture of the women on its front page.

Newspaper bosses say it was simply reporting the words of a concerned resident who spoke out against the lingerie and tequila show at a council meeting.

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