The man who helped BuzzFeed usher in the era of native advertising on the Internet is ready to awaken the quiet giant of U.S. online media.

Jon Steinberg, 37, took the position of CEO at MailOnline earlier this week, having left BuzzFeed in May. He believes he can do for MailOnline what he did for BuzzFeed — make money off the content that its users can't resist.

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