Publications like The Times of London, the FT and the New York Times have been hammering away at paywall-based business models that let them make money not just from traffic-based advertising but getting users to pay for the content they read, while newspapers like The Guardian have eschewed the idea on their website but opted for apps where payments are in place.

While the basic paywall concept continues to evolve, a new startup out of London called Sharewall is hoping a new idea it has developed around social networking might complement that, if not replace it altogether.

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