A headline that works on a website or in a print publication often isn’t the best headline for getting a story shared on social media. That’s a problem for sites using those automatic “click to tweet” buttons, which generally just grab the original headline from the story even though, with no subhed or contextual paragraphs underneath it, that headline free-floating on Twitter or Facebook may be too opaque to draw readers in or even give them a sense of what the story is about.

Add Comment