Adpay, Inc., provider of the Memoriams.com local and network obituary order entry strategy, today announced that The Dallas Morning News is launching Memoriams.com to its local funeral directors becoming a key participant in the Memoriams.com network. Over 2300 newspapers are configured to provide placement efficiencies for newspapers and their funeral director partners.

Research shows that Memoriams.com answers funeral directors’ number one problem with newspapers, allowing them to place an obituary in both their local market newspaper and seamlessly in other markets requested by the bereaved family.  Memoriams.com also has consistently proven its ability to generate newspaper revenue increases averaging 30% in this critical audience category.

The Dallas Morning News implementation of Memoriams.com will include a direct integration with Legacy.com for display of obituaries on the newspaper website. “Obituaries is one of our most important categories and one of the most read sections of our paper," said The Dallas Morning News’ General Manager for Classifieds, Michael Mayer.  “We are pleased to be able to offer our funeral homes an improved way to submit their obituary notices, and we look forward to the potential business Memoriams.com will generate from out-of-market funeral homes.” 

“We’ve been proud to count The Dallas Morning News as a long-time partner,” said Michael Heene, CEO of Adpay. “Having a newspaper of their stature join our Memoriams.com network is validation that we are on the right path. It sends a strong message about the local market value of the strategy to other publishers that are already enjoying the benefits of network obituary placements.”

About Adpay, Inc.
Adpay, Inc. is the technology leader of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Memoriams network for obituary order entry by funeral directors is the industry’s fastest-growing attack against online obituary predators. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Digital, Inc., A.H. Belo, Cox Media Group, Dow Jones Local Media Group, The E.W. Scripps Company, Cablevision Systems Corporation, Dispatch Publishing Co., Gannett Co. Inc., Morris Publishing Group, Nexstar Television, Sun-Times Media Group and numerous large independent newspapers. For more information, go to www.adpay.com.

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