The Walt Disney Co. was in talks to acquire online content juggernaut BuzzFeed earlier this year, Fortune has learned. Talks apparently broke down over price -- with BuzzFeed said to have sought upwards of $1 billion -- and are not believed to still be active.

BuzzFeed last raised venture capital funding in January 2013, when it secured $19.3 million at around a $200 million valuation. But, even then, investors were touting the New York-based company's ability to become a billion-dollar property.

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