BOERNE — This town does not sit atop South Texas’ Eagle Ford Shale, but inside an air-conditioned advertising agency here, four women produce a newspaper that has infiltrated that dusty drilling country.

With headlines like “Concealed Handgun License 101,” “How to Take Care of Your Leather Cowboy Boots” and “Seven Gifts Not to Get Your Special Lady,” The Boom, Rudkin Productions’ year-old newspaper, is aimed at typically male — and typically bored — oilfield workers, who can grab the tabloid in restaurants, gas stations and other businesses throughout the Eagle Ford region.

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