Publishing used to be a long, hard slog. For most, it still is, even more so these days, but in the Facebook era there are the select few — think Upworthy, ViralNova, even History in Pictures — that record eye-popping traffic-growth numbers that beggar belief.

A case in point is two-year-old Elite Daily, which bills itself as the “voice of Generation Y,” a Huffington Post-style grab bag of content for a young audience.

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