EPC Chairman and CEO of Impresa in Portugal, Francisco Pinto Balsemão, said: “The EPC welcomes this important vote in the German Bundestag today which recognises clearly in copyright law both the value and the cost of investment in professional journalistic content."
The new law will only apply to those companies who exploit commercially third party content such as content aggregators and search engines. The proposed provision signifies no change at all to possible uses by other users, or for consumers, bloggers or companies and associations who may use links or cite passages of published content.
News publishers can now demand that search engines and other providers of such services that aggregate their content, refrain from unauthorised forms of usage. These companies will need licences for such usage in the future.
The EPC believes that this law will help establish a market for aggregator content. New innovative business models can now be built based on legally licensed content.
Meanwhile the EPC is actively working on creating the technical infrastructure that will facilitate the communication of online digital rights. Its project, the Linked Content Coalition, has devised a new Rights Reference Model (RRM), due to be published for comment over the next few weeks. The RRM brings together for the first time all the different licensing models and languages for all kinds of content: text, images, video, music, for example. This project seeks to solve the problem and address the criticism that it is often difficult to work out how to use online content legally – for individuals, businesses and for automated tools.
EPC’s Executive Director, Angela Mills Wade said: “With the right legal conditions and the technical tools provided by the Linked Content Coalition, it will be easy to access and use content legally. This will mean that publishers will have the incentive to continue to populate the internet with high-quality, authoritative, diverse content and to support new, innovative business models for online content.”