Gannett-owned Indianapolis Star's "The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was published last month. But even as the story continues to rack up social shares to make BuzzFeed jealous, including 62,000 on Facebook, the paper may find more luck cashing in via Hollywood than on Madison Avenue.

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