Gierach is the publisher, editor and founder of the spunky little West Hollywood community blog WeHo News. He is a journalist and, two years ago, was an addict. "I was drinking way too much," he says. "The stress of publication was getting me down. I was putting my husband through school at the same time. Trying to sell ads and report and write." He checked into rehab. "I had no income. No money. I was a real broke drunk." He became one of the estimated 73,000 homeless people in L.A.