It’s not news that social media can make a huge impact on what happens to content that enters its force field. But still I gulped when I saw the chart (image below) in Neustar’s “Global Media Intelligence Report,” subtitled, cleverly, “Where the math men meet the Mad Men.”
 
In their quest for new customers — and when they want to deliver a branding message that will resonate long after their ad campaigns are over —businesses and their marketers want to get into the tight red circle of the bull’s-eye, or at least very close to it. As the Neustar chart shows, social media outperforms all other marketing channels in connecting with the small but so important segment of audience that’s in the bull’s-eye — “quality users.”

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