Big data. Little data. Hyperlocal data. It seems I cannot open my email without being bombarded with stories about how data is changing our lives. Our retail experience increasingly resembles scenes from the movie Minority Report; government agencies are selling your data; and there are new opportunities to earn money by allowing start-ups to access your social media behaviors. Data is everywhere.
The sources of this explosion, retail benefits and opportunities for journalism are well known. Perhaps less so are the benefits for hyperlocal publishers of embracing this trend. Here are five things to consider when exploring how to reap the benefits of the data explosion.