I bought my first newspaper five years ago at the age of 24, The Santa Monica Mirror, a community weekly in Los Angeles. As a broadcast major graduate from the University of Nebraska–Lincoln, I didn’t know much about newspapers, but I knew that something had to change, not only because my profit margin wasn’t appealing, but I was bored out of my mind with the product.

We in newspapers sometimes forget that our job is to not only to disseminate information but also to entertain. If it’s not entertaining, then why are we doing it? Does anyone spend money or time on something that isn’t entertaining? Not so much. So why would advertisers? Everyone in the newspaper industry needs to embrace this concept, especially when it comes to video.

Comments
Add Comment