“It’s basically outright warfare going on,” says one source.
“None of us wanted to be part of the Philly.com ship of entertainment
and sex.” But the site remains in “power because they still control our
main portal to the world. Nobody knows about Inquirer.com.” The tension
is longstanding. In March, the creation of the Inquirer.com and PhillyDailyNews.com
sites gave both papers handsome websites and the online editorial
control they had long been denied. But Philly.com conspicuously fails to
advertise either site, and their peculiar structure suggests that they
may have been built to benefit Philly.com to the papers’ detriment:
Newspaper content is on Philly.com for free, while the papers’ sites
guard the same content with a hard paywall.