In early 2010, I wrote a column about Vice in which Shane Smith, one of the founders, suggested that he and his band of insurgents were building “the next MTV.” And then there was a promise to become “the next CNN” — outrageous claims at the time, but they are becoming truer every passing day. I mostly drank the Kool-Aid, convinced that Vice’s traction with young men and devil-may-care hipsterism would find favor with advertisers.

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