Storyful (storyful.com) sells trust. And news organizations are buying.

The company, founded in Dublin in 2010 by former Irish national television correspondent Mark Little, goes to extreme lengths to prove or disprove the legitimacy of videos and stories that spread like wildfire on social media. Its detective service — with a staff of 45 in newsrooms in Hong Kong, Ireland and New York — is of growing importance to news organizations facing fierce competition, especially in breaking news situations where user information and video are often the first from a scene.

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