by: Newspaper Association of America

Arlington, Va. – More than 8 in 10 adults – 81 percent – took action in the past month as a result of seeing a newspaper ad, new research from the Newspaper Association of America shows. More than half made an actual purchase.

“How America Shops and Spends 2013,” conducted for NAA by Frank N. Magid Associates, measures patterns of behaviors in U.S. consumers, including advertising media usage for shopping and purchasing, the role of newspaper media in purchase decisions, the use of preprints and coupons, and online shopping actions.