SXSW is a veritable playground for journalists, with panels catering to media professionals and -- most importantly -- no shortage of free food. We're not surprised, then, that The New York Times chose Austin as the venue for an announcement this week. Perhaps "tease" is more apt than announcement, though, since we aren't allowed to capture any pictures of the upcoming NYT Now app at this time (the bar menu above was the only documentation we're permitted to publish).

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