Why is text the predominant format for content on the Web? Why are we hardly taking advantage of the new possibilities the digital medium offers to communicate? Why is it that when someone talks about storytelling we just think of text and some images?
Although the Web is 25 years old, we are still at the dawn of using the medium for interactive storytelling. Technical complexity and development resources needed to create interactive pieces are two major drawbacks that stop innovation (the economic context of newsrooms further complicates things).