When Twitter recently posted a job listing for a “head of news and journalism,” it sparked a rash of posts and commentary about how the company was becoming a media entity — until Twitter staffer Mark Luckie tossed cold water on that idea with an interview in which he poo-poohed the notion that Twitter had any plans to be a media company. But Luckie’s response misses the point completely, which is that in every way that really matters, Twitter already is a powerful media entity.

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