It may surprise you but print media isn’t dead yet. Hell — some people even like reading ink off of pulped tree. And that curious fact is something U.K. startup Peekster is intending to cash in on — with an app (yes, it’s still an app) that links offline reading habits with online socializing and sharing habits to please old school readers and publishers alike.

We’ve covered this startup before, as a graduate of last year’s Wayra UK accelerator intake. But today Peekster is strutting its stuff on stage at TechCrunch Disrupt NY in our battlefield competition, and has just announced it’s launching its app in the U.S. today.

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