"We aren't simply reporting on food – we're reporting on our culture today. This new section reflects how people, and Bay Area residents in particular, spend their leisure time – the time they spend with friends and family at home, heading out for a meal or cooking, decorating and gardening," said Kitty Morgan, San Francisco Chronicle assistant managing editor for lifestyle. "The new content and longer format of Food+Home enables us to tell the story of food and design in a completely new and exciting way that will bring to life the Bay Area's food and design personalities, culture and neighborhoods."
Food+Home builds on the storytelling of Michael Bauer, Jon Bonné and the other award-winning staff writers and editors, while adding new features that capture the Bay Area's unique food and design ethos. Coverage of food will expand to examine its intersection with technology, style and health, and go in-depth into the Bay Area's food personalities and neighborhoods.
"Eating and cooking are integral to the Bay Area and I'm excited that the San Francisco Chronicle is covering food in a larger cultural context and expanding its coverage of food and home. I can't wait to see what food and stories they'll uncover in the diverse community that is the Bay Area," said Russell Moore, chef and owner of Camino Restaurant.
New home coverage will include entertaining ideas and trends, and will take readers inside unique homes that exemplify the casual, outdoors-oriented and creative Bay Area lifestyle. The look and feel of the section will also be enhanced by photo-centric stories and magazine-like design.
New features of Food+Home coverage include:
— Expanded coverage of restaurants and food trends: The neighborhood favorite, the under-the-radar ethnic restaurant, the trendy pop-up – an additional page in the new section is all about the adventure of eating in the Bay Area. Food+Home will also cover trends that reflect how the Bay Area is eating today, such as juice fasts and online delivery services.
— More diverse voices: Food+Home will introduce a new generation of staff writers and guest editors including Jonathan Kauffman and John Birdsall, and local personalities who love to eat and drink – from chefs to winemakers to community leaders. In addition, the acclaimed critical voices of Michael Bauer and Jon Bonné will have an even greater presence, building on their years of influence and intimate knowledge of the local food and wine scene.
— Recipes and food techniques with a local slant: Exclusive know-how and recipes from the best local chefs, bakers, cookbook authors, and food and beverage craftspeople will also be spotlighted. Food+Home will help translate their smart, cutting-edge ideas for the home cook.
— Issues that matter to the Bay Area diner and cook: The new lifestyle section will cover issues around food policy, including sustainability, and consumer interest stories, such as pricing and tipping. The new coverage area will also highlight the Bay Area's leadership when it comes to the intersection of food and technology.
— Home design that reflects the Bay Area lifestyle: Casual, outdoor-oriented and wildly eclectic abodes. Food+Home will bring readers inside beautiful and creative, yet approachable, homes that could only exist in the Bay Area.
The San Francisco Chronicle will be partnering with BloomThat and Chairish.com to celebrate the new section. During the week of July 6, floral enthusiasts will be able to purchase an exclusive San Francisco Chronicle bouquet from BloomThat, which includes a Chronicle recipe and some of the ingredients from the bouquet itself. Additionally, Chairish.com will be launching a San Francisco Chronicle curated boutique of local furniture and decor.