Under the terms of the agreement, SendtoNews will have digital distribution rights to MLB game highlights, interviews, top plays and other MLB-related video to local news sites throughout the United States and Canada. In addition, the agreement provides for expanded digital rights to distribute MLB video content globally, excluding certain territories where MLBAM has existing digital distribution partnerships. The agreement also includes archived content, long-form original programming and global rights for the distribution of MiLB short-form digital video content.
"MLBAM has long been one of the most prolific sports content creators in the world and its vast library of content generated throughout the 2500 game baseball season is the holy grail of sports video highlights," states Greg Bobolo, CEO. "MLBAM is one of the most successful technology companies in the world and to become a global syndication partner is another huge market validation for SendtoNews and a strong statement about the capabilities of our syndication platform, our business model and our people. We are excited and honored to enter this partnership."
"This partnership is reflective of our long-standing commitment to bring baseball content directly to fans across a variety of platforms, specifically leveraging the SendtoNews syndication platform to reach our fans through their preferred news sites," states Alexander Pigeon, VP, International, MLBAM.
"There is an enormous wealth of highly sought-after content available to SendtoNews through these two properties," continued Mr. Bobolo. "This inventory will prove invaluable to our publishing partners for attracting readers and developing readership loyalty."
Headquartered in Victoria (British Columbia), with affiliate offices in New York, San Francisco, Toronto, Vancouver and London (UK), SendtoNews is the fastest growing syndicator of sports video highlights in the world. The company currently monetizes and distribute game highlights, player interviews and other fan-interest content for more than 75 sports leagues on four continents, including the NFL, NASCAR, PGA Tour, Premier League Soccer and Major League Baseball. Its broadcast and publishing partners represent more than 1000 television, radio, print and online news outlets.
SendtoNews also operates the industry's only Premium Advertising Network, where it packages and connects new, exclusive inventories of sports video content with large-scale, creative advertising opportunities for major sponsors.
About MLB Advanced Media, LP
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLBAM is the interactive media and Internet marketing company of Major League Baseball.
MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.