Monday through Friday, Scott Kleinberg’s alarm goes off at 5:30 a.m. The Chicago Tribune social media editor then begins combing the web for news and trends, catching up on anything that happened while he was sleeping. Kleinberg scrolls through tweets, Facebook posts and ChicagoTribune.com articles to start. Around 8 a.m., he’s at the Tribune Tower, fully versed on the latest news.

There’s an editorial meeting every morning at 9:00, and after that, much of Kleinberg’s day is spent stationed in front of his computer screen. He rarely takes a break, and when he does, it’s only to grab lunch or meet with a Tribune Company intern (read: me) to chat about what his job is like.

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