Last fall, when Amazon founder Jeff Bezos bought The Washington Post from the legendary Graham family, Arthur Sulzberger Jr., chairman of The New York Times and patriarch of one of America's last surviving newspaper dynasties, set up a family-wide phone call and posed a simple but forceful question: "Are you game?"

Sulzberger and his cousin, Times Company vice chairman Michael Golden, planned to draft a letter stating that the Times is not for sale, and they wanted to know if the rest of the clan would put their names to it.

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