Industry sage Jeremy Bullmore’s recent takedown of big data,
the latest craze to sweep the ad industry, provides exactly the sort of
sensible commentary the industry has been lacking of late. As the
industry adapts to digital, the scale of the hyperbole too often
outweighs the profoundness of the changes in the marketplace.
Taking inspiration from Bullmore, here are five other hyperbolic
statements about the future of advertising that need calling out.