Bloomberg LP seems to have it all: a lucrative financial terminal business, a wire service and a series of media properties that span television, radio and print. One thing it doesn’t have? A Web-friendly, mainstream digital presence.

For Bloomberg Media CEO Justin Smith, turning that around requires more than just building digital-first properties (which Bloomberg has been doing). It also means hiring the right digital-savvy talent to push things forward. His latest hire is Joshua Topolsky, co-founder of Vox Media and editor-in-chief of The Verge, who is joining as Bloomberg Media as its new digital editor and digital content officer.

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