For every Olympics since 1994’s Lillehammer Games, Andy Billings has broken down how much time the primetime broadcast spends covering male athletes and female athletes. Usually, men get significantly more of the clock time. But this year, when Billings, who directs the University of Alabama’s sports communications program, and his collaborators ran an initial data-crunch on the first week of the Sochi Olympics, NBC’s coverage was looking more equitable.

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