Count Tribune Publishing among the legions of newspapers looking to gin up digital subscription revenue to help weather the rough ad climate.

The Tribune, parent of Los Angeles Times and Chicago Tribune, has signaled its new approach to subscriptions — please don’t call it a paywall — with the relaunch last Friday of the Chicago Tribune, which now has a roped-off “premium content” area with content from columnists, archives and investigative reporting. This approach replaces the Tribune’s metered paywall that kicked in after the fifth article. Light users can get five premium articles if they register, which provides the Tribune with an email address that they can use for subscription marketing purposes. Breaking news will be freely available.

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