When newspapers print a special sections about a specific field of business, the features can be catnip for advertisers who jump at the chance to reach a narrow audience segment interested in, say, 401K’s or real estate or retail.

The challenge for publishers is how to replicate that high value product online.The Wall Street Journal is attempting to do this with the launch today of six new digital verticals that match the special sections that appear in the Journal’s print edition about 60 times a year (Wealth Management, Retirement, Energy, Leadership, Health Care, Small Business).

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