There are plenty of experiments going on that are aimed at monetizing content in different ways — standard paywalls are an obvious example, along with “metered access” and other models, as well as crowdfunding campaigns that are designed to help fund specific pieces of long-form reporting. But one that hasn’t gotten much traction so far is the “group buying” model: in other words, a per-article paywall that gets cheaper as more people sign up and say they want to read it. Could that help publishers find new audiences and revenue?

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