When The Times launched its India Ink blog in September 2011, it noted that this was the paper’s “first-ever country-specific site for news, information, culture and conversation.”

Now it’s gone. These days, that kind of specificity is no longer the way The Times wants to direct its resources – at least not in the form of a blog, and all that usually comes with it: embedded content, reverse-chronological order, curation of other source material and a personal or conversational tone.

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