You may not know a serif from an ascender. But the font of a publication may be the most important thing that no one, except for designers, cares about.

It’s not surprising why. Fonts, by their very nature, work best when people don’t notice them. As some in the industry say, the best design is invisible. Just ask Cleveland Cavaliers owner Dan Gilbert, who in 2010 was eviscerated online for posting an open letter to LeBron James – in Comic Sans.

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