When Dao Nguyen forgot to check a piece she wrote on a mobile device before it went live, she knew BuzzFeed had a problem. Nguyen is BuzzFeed’s vice president of growth and data, and “obviously it’s not my job to write a post,” she said by phone. But writing a big list post is a lot of work, she said, and previewing it on a non-desktop platform was a task easily forgotten.

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