The majority of online content expected to be behind paywalls in the next three years, according to a study conducted by global pricing consultancy Simon-Kucher & Partners.

The study, which claims to have included 2,700 high-end decision makers from companies internationally, found that 90 per cent of online content would likely be held behind a paywall in the coming years, while 27 per cent of media companies said that they expects significant shift in profit margin increase over the same three year period.

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