by: Michael Depp | NetNewsCheck

For Rich Boehne, president and CEO of E.W. Scripps Co., local media companies need to approach their digital strategies from a consumer perspective, and that means designing around devices. Smartphones might be a free content gateway, but the days of all platforms free all the time are long over, he said.

In an interview with NetNewsCheck, Boehne drilled down into Scripps’ digital strategy from its forays into social gaming to its strategy for digital revenue growth.