What can $7 buy these days? If you’re a Facebook user in the U.S. with fewer than 5,000 friends and subscribers, $7 can buy you a promoted post, as the social network officially announced the launch of a test of the feature.

Facebook introduced the feature in New Zealand in May, originally calling it highlighting, and after adding it in more than 20 other countries, it is finally available in the U.S.

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